These were some of the answers I got when I asked multiple artists and festival goers to describe SXSW in three words or less.
People at every festival have their “own experience,” but at SXSW it is a whole different story. Staying with a group is almost impossible. At most festivals you are forced to choose between a couple of stages and a couple of artists. At SXSW, try deciding between 50 conflicting artists and what seems to be a never ending supply of stages to see them at.
2) There is never a better time to experience new artists
3) The Mother Fucking Lines
4) Half The People are Confused – And The Other Half… Confused
5) Every Single Place in Austin becomes a music venue.
If you have a building located in downtown Austin, then you have no choice but to succumb to the Austin pressure. Bars, warehouse space, event space, parking lots, hotels, yoga studios and even churches are used for the entirety of SXSW. If there is an empty space in Austin, you can bet that it will be filled for SXSW.
6) Open Bars
During SXSW there is no better feeling than walking into a venue and finding out the drinks are Free.50 – Open bars are a little bit more prevalent during the interactive portion of the festival, however if you put your mind to it, an open bar is never too far away. Can’t find an open bar? Try sneaking into the venue‘s VIP sections where the drinks are endless.
7) Artists play upwards of 5 Shows
8) The Entire City of Austin becomes a Festival
When people ask what is the exact location of SXSW, there is only one answer that makes sense. AUSTIN, TX. SXSW is not held at a venue, a park, or on a street. The only way to completely escape music is to stay in your bedroom, and even then you might overhear the percussion from the bar next door. East, North, West, or South– it doesn’t matter. During SXSW the entire city of Austin is taken over for one of the world’s most unique festivals.
Thank you SXSW for truly being one of a kind!